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Marketing Communications Manager CV

By Monster Contributor
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Looking to market yourself for a marketing communications manager position? Check out this marketing communications manager CV for guidance.

ANDY EVANS
Cornwall Ave 15
5555 Sometown
(05) 55-55-555
aevans@somedomain.net

Marketing Communications Manager

  • Nationally award-winning marcom professional with 13 years of experience leading corporate marketing and internal communications for multimillion-dollar companies across diverse industries.
  • Respected leader of creative teams, multimedia divisions and corporate communications departments. Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images.
  • Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response rates and execute successful product launches.

SKILLS

  • Marketing Strategies & Campaigns
  • Corporate Communications
  • Creative Team Leadership
  • Product Positioning & Branding
  • Web & Print Content Development
  • Focus Group & Market Research
  • Development of Training Materials
  • Sales Collateral & Support
  • Public & Media Relations
  • New Product Launch

RECENT AWARDS

  • Award of Excellence for Outstanding Advertising (ABC Co. "Road Warrior" campaign), 20xx
  • Gold Award for Outstanding Advertising (ABC Co. "Open Road" direct mail campaign), 20xx
  • Award of Excellence for Outstanding Advertising (ABC Co. "Automotive Drive" campaign), 20xx
  • Action Award for Outstanding Advertising (ABC Co. "Hit the High Road" campaign), 20xx

PROFESSIONAL EXPERIENCE

ABC COMPANY, Sometown -- International company selling automotive supplies and parts
Marketing Communications Manager, 5/20xx to present

Manage corporate marketing and communications functions, overseeing a €2.3M budget and 8-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.

Selected Accomplishments:

  • Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales from €3.2M (20xx) to a projected €9.5M by 20xx year-end.
  • Led market launch of 21 new products. Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating €2.6M in annual sales.
  • Created Web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for field reps.
  • Wrote catalogs, course guides and training brochures that enhanced the sales reps' understanding of complex product features and helped them sell more effectively.
  • Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
  • Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.
  • Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under budget (without compromising business growth goals).

DEF COMPANY, Sometown -- Full-service advertising, marketing and PR agency
Marketing Supervisor, 2/20xx to 5/20xx

Developed marketing programs for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.

Selected Accomplishments:

  • Expanded client base by 78% in three years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.
  • Closed new accounts as a member of business-development team, including a €1.5M win with Action Company and a €1.2M win with JFK Corp.
  • Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services.

GHI COMPANY, Sometown, NY -- Leading advertising, direct marketing and communications agency
Creative Director, 1/20xx to 2/20xx
Manager, Creative Services, 8/20xx to 1/20xx
Copywriter, 6/20xx to 8/20xx

Advanced through a series of promotions, culminating in oversight of group copy division and 6-member creative team. Created concept and copy for journal ads, direct mail campaigns and sales collateral for diverse clients and projects.

Selected Accomplishments:

  • Served as primary copywriter on advertising campaigns for multimillion-dollar accounts and successful product launches.
  • Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped close major accounts (€500K to €1M+ initial contracts).
  • Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average).

TECHNOLOGY

  • Software: QuarkXPress, Photoshop, ImageReady, MS Project, Crystal Reports, MS Office (Word, Access, Excel, PowerPoint)
  • Web/Multimedia: ColdFusion, Flash, Dreamweaver, Fireworks, search optimization, Web server administration, content management systems

EDUCATION

ABC UNIVERSITY, Sometown
Bachelor of Science, 5/20xx

  • Major: Communications
  • Minor: English
  • Graduated with high honors

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